Thursday, November 20, 2008

Orthodontically in Arkansas

Just a quick note to say that I love Arkansas as much as the next person. Okay, that's a lie- I do love it here, but if the next person is, say, for example, my spouse, I lack the passion one associates with one who was born here. Because everything here is named after the primary state university's football team and although this is a wonderful place to live and raise a family and all of that, I just think that's a little odd. There is (I promise) a chain of pizza places called Jim's Ra*zorback Pizza. Since I have issues with food prepared in gas stations I have never personally eaten any of that pizza, but it's a local dining option nonetheless. There are Razorback bookstores (Razo*rBooks), schools of Razorback hair design, radio stations with the call letters HOGZ. You can (and, again, I promise) buy platinum, gold, silver and even diamond studded razorback jewelry at local jewelry stores. What I'm saying is there are times I'll be driving and around and I start to laugh out loud thinking of what Rob suggested one afternoon as we drove past a brightly colored mural of a razorback frolicking on a football field painted on the side of a gas station/laundromat. He looked at it and said "It brings me a lot of joy to know that if a natural disaster like Pompeii ever happens here and Fayetteville is frozen under volcanic ash that archaeologists thousands of years in the future will say things like the 'people of this city worshiped the wild mountain pig.'" In reality? That's totally what they would say.
As I was coming home to SmallTown yesterday after a trip to Fayetteville, I was troubled when I noticed yet another thing that tried to cleverly combine the name razorback with the services they were offering. There is (once again, I am not in any way making this up) a website for an orthodontic practice called Razorbra*ces.com. I have two primary thoughts on this: 1.) the unfortunate orthodontists in this practice must have hired the marketing people who do Oklahoma's advertising and 2.) these marketing people must have never had braces to think that people who did at one time have braces are driving by their billboards without cringing a little. Excessive, that's what all this "razor-worship" is.

*I have just had one more thought- I typed this up without first checking to see that this practice is in no way associated with my cousin Adam, who is smart and funny as well as an orthodontist in Arkansas. If it is, please have Kim e-mail me, and I'll take this post down...
Edited to add- as near as I can tell from the website, my cousin is not in any way associated with this practice, so let's feel free to think there's a problem here.

9 comments:

Brea said...

Oh my, that is an unfortunate word combination. That would be like John naming his practice Sting 'em Dental Care.

Jules said...

I think I just ruptured my spleen from laughing so hard.

Christy said...

I'm most facinated with the razorback hair design. I might want to look into this field for myself. Perhaps I'll practice on Shiloh (you know, when he gets all worked up) to see if I have the skills.

Razorbraces ... good heavens!

PS. Finished 3rd book. Inlaws were here, so I didn't call. Was so annoyed with Bella, I could have burnt the book. Kept Phil up 'til midnight reading first chapters of 4th as my interest in vampire love has reached an unhealthy level.

Jenni said...

Will you please post a tiny razorvideo of Rob calling the Hogs? It can be a hidden camera if he won't actually do this on command (I'm not sure of the Hog Calling Razorrules).

Unknown said...

Emily, I am in complete agreement. I inwardly smirk/cringe every time I drive by that sign. Having had braces,which definitely do cut into your mouth from time to time anyway, I don't think I could ever take my child to place called razorbraces. What I want to know is, when they named their business did they notice the problem and decide it was worth it to win business of razorback fans, or were they so entrenched in the razorback obsession that they didn't even notice?

kate said...

Hey Emily,
How are you? I saw a funny sign that made me think of you- here in LR. We are here until Jan. 3. It is dentist here and his website is toothhog.com Isn't that funny? And for the record, I have eaten at Jim's Razorback Pizza twice since we have been in LR. It is just a restaurant, but very good. NO gas station attached. We are going to be in Fayetteville Thur. 18- that Sun. We are going to Monte Ne Fri night (19th) at 6pm. You and Rob want to join us? Let me know and I will call and add two more to our reservation. It would be fun! :) Hope you are doing well and that this makes sense. I haven't had a lot of sleep. :) Better get to bed.

Kimberly said...

I am just now reading this and cracking up! I totally agree that the thought of razors and braces just don't mix.
Thank goodness Adam's practice does not use the same marketing people!

Unknown said...

Karen: New post! New post! New post!

The Pan-Pacific International Blog Committee: There are no...new...posts.

P.S. If you've never seen "Strictly Ballroom", this means nothing to you.

P.P.S. If you've never seen "Strictly Ballroom", you must go out and rent it RIGHT NOW.

Anonymous said...

Glad our marketing at least caught your eye :) I am the marketing and PR coordinator for Arkansas Orthodontics and just saw your blog post! :) Welcome to Northwest Arkansas - where the Hogs are "top of mind" advertising - LOL! Hope you will come see us when you need a fanstastic orthodontic practice!

Jennifer Harding
jharding@arkansasorthodontics.com